Lyon Roars - a blog from Lyon Studios

Our client Fletcher Jones Motorcars asked us to create an online lifestyle magazine, replacing the printed version of their quarterly rag, called The Jones Report. The new iJones Report link is sent to about 50,000 loyal Southern California Mercedes-Benz customers. The articles feature prominent FJM customers, new local restaurant reviews and travel recommendations…as well as new product intros with integrated videos and tips for aficionados. Check it out: http://ijones.fjmercedes.com

Ken Gal and Ken Church from Shiny Objects Marketing called on Lyon Studios to produce a new set of commercials for their client, Gold Max. They also engaged the king of all things “Rich and/or Famous,” Robin Leach, to be their celebrity spokes. Robin was a hoot and a complete pleasure to work with on two very persuasive spots that are heads and tails above the competition. Hey Robin… next time, can we shoot on a 200 ft. yacht in Monte Carlo? Shiny Objects Team: Ken Gal and Ken Church. Brent Loefke, Director -- Mark Ritchie, DP -- Bill Wiles, Producer --Naomi Killian, Casting/Styling -- Aaron King, Art Direction -- John Noonan, Props -- Kip Hewitt, Visual Effects Compositing -- Marvin McNeil, Editor.

Pretend City is an oasis for kids to learn and play creatively and Lyon Studios was fortunate to have the opportunity to produce a new fundraising video. If you have children (or grandkids) please take them to Pretend City in Irvine and you’ll see their eyes light up. Everyone involved, from the board members to the parents, marketing department to educational experts, are so dedicated to making this a special place designed for learning and fun. Watch this video and tell me you don’t wish you were 5 years old again. I dare ya! Associate Director of Marketing: Megan Tiedge--Curt Lyon, Director -- Jeff Killian, DP -- Judissa Atkinson, Editor/Graphics

To promote The Aquarium of the Pacific’s latest exhibit, “Arctic and Antarctica, Our Polar Regions In Peril”, we created a TV campaign featuring a character who could pull off an interesting transition from Iceman to Surfer in a matter of seconds. Since a picture is still worth a thousand words, click on the link and enjoy this fun commercial. Filming a rescued Arctic Fox proved to be a bit of a challenge, as DP Rich Schaffer had no choice but to share the exhibit with Sitka who was nervous but unbelievably beautiful. The Fox, that is. Aquarium Marketing Team: Cecile Fisher and Lisa Wagner. Curt Lyon, Director/CD -- Rich Schaffer, DP -- Bill Wiles, Producer -- Naomi Killian, Talent/Styling -- Marvin McNeil, Editor.

Our friends at Jenny Craig asked us to produce a couple of new spots featuring their celebrity spokes-dieter, Valerie Bertinelli. An unfortunate mishap postponed the original shoot one week (director’s motorcycle crash) so Jude had to come to the location packing her portable edit system. A rough-cut was well under control before we called wrap and (after Jude pulled an all-nighter) the first spot was approved the next morning. All of the graphics and versioning, audio sweetening, mastering and trafficking was completed and the High Def spots were uploaded to the stations the following day. Whew! Did someone say quick turnaround? Jenny Marketing Team: Jae Sanders, Amy Clay, Kaytee Davis & Brenna Stillwell. Curt Lyon, EP/CD, Brian Bowen Smith, Director -- Mark Ritchie, DP – Naomi Killian, Styling -- Bill Wiles, Producer -- Judissa Atkinson, Editor.

To highlight South Coast Plaza’s extraordinary collection of luxury merchandise and restaurants, we created a day in the life of your not-so-typical shopping experience. Fletcher Jones Motorcars kindly loaned us a new Mercedes-Benz SLS AMG, which contributes heartily to the eye candy. And this year we cast a beautiful Chinese model to represent the enthusiastic Asian market. Special thanks to Prada for your hospitality! SCP Marketing Team: Anton Segerstrom, Debra Downing and Werner Escher. Curt Lyon, Executive Producer/Creative Director--Craig Barker Director/DP--Naomi Killian, Casting/Styling--Bill Wiles, Producer--Marvin McNeil, Editor.

Despite the dog days of summer, Lyon Studios has been busy producing a gaggle of commercials and video productions for broadcast TV and the web. And speaking of “dog days”… we’ve included a short clip of Lucky Lyon enjoying his summer vacation in Colorado. He may be too young for Camp Giveadogabone, but he’s still bounding about…swimming, hiking and catching his Frisbee. It’s a dog’s life!

Lyon Studios has recently signed on to CitySearch as a way to promote our services to a national audience. If you feel like saying something nice about us, please click on their review page and give a brief evaluation. We would really appreciate it.

Here’s the link: http://orangecounty.citysearch.com/profile/44453803/newport_beach_ca/lyo...

We are just putting the finishing touches on a TV and Radio Campaign for BMH. With shooting at the Bakersfield hospital and all over the OC, this heart-felt campaign should communicate to local residents the high level of care you'll receive if you ever need it. Scott Campbell agency producer, Ed Ball CD from Red and Jeff Merkow at The ID Group were great to work with, not to mention the incredible support we got from the staff and the hospital. Jeff Weiser directed and Bill Wiles produced the six English and six Spanish commercials. Another great casting job by Naomi Killian!

Lyon just produced this TV campaign at the Howard Hughes Center in LA. Jamie Graupner, Mike Dean and entire team at Brand 33 were extremely helpful, as was marketing guru, Ginger Silverman. Brent Loefke directed the talent and Bill Wiles handled the production with the Red Cam. Working around the busy health club was obviously a challenge but everything “worked out” according to plan. Thanks Naomi for the great casting!